Field Notes

News and Updates from the New York Wine & Grape Foundation

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Shrink Sleeve Labels Offer Customization and Creative Solutions

When it comes to product appeal, packaging is paramount. To capture a customer’s attention, you need packaging that showcases your brand in the best possible light and entices a customer to move your product from the shelf to the shopping cart. Waterloo Container’s sleeving process uses color, 360 design, feel and coverage to turn an ordinary bottle into something extraordinary — a captivating and cost-effective work of art that can

6 Must-Have POS Features For Your Winery

If you’re in the business of running a winery, you require a robust point of sale (POS) system to support your day-to-day tasting room operations. There are a lot of options out there available, so it’s key to hone in on the essentials.  Here’s a list of 6 features to look for when considering a POS system for your winery: 1.  Easy To Use Are you wasting time with an

Waterloo Container is more than just bottles; It is time to think about the box!

Your outer packaging says something about your wine before your customers taste the wine! Look around your winery and see what your customers see. Are there plain cases of wine sitting in plain sight of your visitors? The corrugated boxes your wine bottles are packaged in should be considered almost as important as the primary bottle you fill. Boxes have prime marketing space and can be artfully paired with your

Videos Increase Sales

The pandemic catapulted e-commerce sales and marketing.  And wine, beer and spirit sales are no exception.  The January 2022 study published by Rabobank suggests that online sales in this category doubled from pre-pandemic levels.  Online sales will be the biggest driver of growth in the industry for years to come.  US direct to consumer wine sales now represent 23% of the $7.2 billion industry.  Grocery stores, mass merchants, alcoholic beverages

Waterloo Container to Enhance Shrink Sleeve Capability

With an eye to the future of wine and spirit bottle labeling, Waterloo Container has invested in a new state-of-the-art repack line which includes a shrink sleeve labeler featuring the R-250 TSER Evolution labeler by PDC international Corporation. This high-speed labeler features unique mandrel design capable of sleeving non-round bottles, and a proprietary cutting system which allows sleeve application at a rate of 50 to 300 containers per minute.   The

Tonnellerie Berger logo

Exploring Oak: Introduction to Tonnellerie Berger [Business Spotlight]

All are welcome to this spotlight on new NWYGF Business Partner Tonnellerie Berger & Fils. About this Event Join Tiffany Eicholz, Business Development Manager, as she gives an overview of the new “phygital” (physical + digital) tasting process from Tonnellerie Berger & Fils. Thanks to this innovative process launched in March 2021, Tonnellerie Berger & Fils can offer custom tastings, virtually, even though visits to wineries have been postponed. The

Packaging and Paper Solutions for Wineries & Growers [Partner Spotlight]

Meet new Business Partner, Economy Products & Solutions, and learn more about the services they provide to the industry. About this Event Economy Products & Solutions has been serving the Finger Lakes Region for several years providing packaging and shipping supplies for various Wine Clubs. They look forward to growing relationships with other New York State wine regions as well. Economy Products & Solutions provides Wineries with not only wine packaging

Preventing Heat Stress and Strain in the Vineyard

Summer weather can place vineyard workers in dangerously hot environments. Combining physically demanding work and long days with hot temperatures puts workers at risk for several types of heat stress. Click below to download a flyer with vital information on heat stress and strain symptoms and education and training tips, courtesy of American National Insurance.

multi-colored wine bottles on white background

Things to Consider When Choosing Your Packaging Supplier

Waterloo Container proudly supports the industry that supports us by maintaining a Business Associate Membership with the New York Wine & Grape Foundation. Offering insights into packaging related topics is another important way we help members make good choices with their hard-earned money and all-important brand. Whether new or established, successful wineries must re-examine packaging supply choices regularly. A good place to start is with your packaging provider. Things to Consider When