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Exploring Oak: Introduction to Tonnellerie Berger [Business Spotlight]
April 6 | 10:00 AM - 11:00 AM
About this Event
Join Tiffany Eicholz, Business Development Manager, as she gives an overview of the new “phygital” (physical + digital) tasting process from Tonnellerie Berger & Fils. Thanks to this innovative process launched in March 2021, Tonnellerie Berger & Fils can offer custom tastings, virtually, even though visits to wineries have been postponed. The process is holistic in that Tonnellerie Berger & Fils sends customers samples of wine suited to their grape varietals to taste during a virtual appointment. Then, they offering customers the opportunity to send their own wine back to Berger for a personalized recommendation. It is from this in-depth exchange the mutual knowledge essential to the production of personalized barrels, evolves for each wine.
We are pleased to welcome Tiffany to New York! She will be joined by Peter Bell, Winemaker at Fox Run Vineyard, to discuss how Tonnellerie Berger has worked with them in the past.
About Tonnellerie Berger is a french artisanal cooperage, founded in 1954, historically located in St Estèphe then settled in Vertheuil, it has always been at the heart of the Médoc vineyards. The highly technical approach of oak-wine relationship of Tonnellerie Berger has made them a leader in producing custom toast French oak barrels. Passed down from generation to generation, Tonnellerie Berger & Fils joined the TFF group, the world leader in woodcraft, in June 2014.
About Tiffany Eicholz – Tiffany Eicholz is Marketing & US Business Development Manager at Tonnellerie Berger & Fils since 2015. She is responsible for all business opportunities and market growth in North America while overseeing the communication and marketing strategy for the company. Tiffany began her career in the wine industry working alongside renowned winemaker Andy Erickson at Napa Valley Think Tank, an analytical laboratory and resource center for winemakers in the Napa Valley. As Business Manager, Tiffany was in charge of customer relations as well as establishing strategic partnerships to grow the business. In 2012 Tiffany joined Laffort USA, the world leader of winemaking products to manage the retail store and coordinated all aspects of marketing and communications for North America.