Enhancing Winery E-Commerce: A Professional Workshop Series
This series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential digital marketing tools and techniques, including Google Merchant Center, SEO optimization, Google Analytics, and Google Ads. The workshops are structured to cater to a range of experience levels, from beginners to those facing specific digital marketing challenges, providing practical and impactful learning experiences.

Workshop 4: Maximizing Sales with Google Ads Performance Max Campaigns
Concluding the series, this workshop explores the intricacies of Google Ads Performance Max campaigns. Participants will learn about this advanced, AI-driven advertising approach and its effectiveness across various platforms. The session covers campaign building, budget allocation, and the integration of Google Merchant Center, providing a comprehensive guide to leveraging this tool for e-commerce enhancement.

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