DTC Consulting Network
Capacity Building Services
DTC Wine Workshops is a consulting and training firm serving wineries of all sizes nationally and internationally since 2013. Sandra Hess, founded the company to provide wine producers with the ideal blend of tools, talent and technologies required to achieve direct to consumer business goals and effectively engage with today’s wine consumer.
In 2014, Sandra introduced the DTC Consultant Network, a group of direct wine specialists providing flexible consulting and training services on a project-by-project basis. DTC Wine Workshops is a recognized leader in the direct to consumer wine sales industry and has been featured in industry publications including The North Bay Business Journal, Wines & Vines, Wine Business Monthly and Forbes Wine. Learn more about DTC Wine Workshops here.
UPCOMING WEBINARS:
Online Coaching Session
For Tier 3 Winery Members, virtual workshops will be supplemented by an individual coaching session with a member of the DTC Consultant Network, led by Sandra Hess. Each winery will be provided with a 1.5 hour online coaching session to address a challenge or opportunity of their choice. Network consultants work to ensure your team uses the ideal blends of tools, talent and technologies to achieve direct to consumer wine sales success.
Current Tier 3 Winery Members can fill out THIS QUESTIONNAIRE to get started. PLEASE NOTE: The questionnaire is designed to help wineries identify areas the one-on-one coaching can be most beneficial.
Potential Coaching Topics Include (but are not limited to):
- Developing a DTC Strategic Plan
- Updating Tasting Room Training Tools & Incentives
- Updating Membership Program Offerings & Conversion Strategies
- Developing a Digital Marketing Plan to Increase Visitation
- Better Retaining Members and Brand Loyalists
- Improving Wine Brand Positioning & Profitability
- Building an International DTC Wine Business
- Developing Strategies for Urban Tasting Rooms
- Developing a Digital Marketing Plan to Increase E-commerce Conversion
- Performing In-House SEO to Increase Google Search Success
- Developing a Digital Marketing Plan to Increase Conversion to Reservations & Tickets
Questions? Please contact Valerie Venezia-Ross
Sandra Hess, Wine Consumer Engagement & Direct Sales Strategist
Sandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency, based out of the San Francisco Bay Area, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally.