As you know, wine tourism serves as a huge driver of the NYS tourism economy. It generates wine sales, creates hospitality jobs, and draws visitor attention to the State’s cultural and historical assets. In an effort to act as the leader in branding New York wines, and the winery experience, the New York Wine & Grape Foundation and our wine trail partners recognized that a refreshed approach to marketing practices should be explored in order to ensure continued growth and competitiveness. To that end, NYWGF contracted with Campbell Ewald to research “best-in-class” examples of wine tourism, execute consumer research to develop wine tourism visitor profiles, and develop a toolkit of marketing strategies.

The New York Wine Tourism Marketing Toolkit was created to provide practical marketing advice on how to increase visitation to tasting rooms and elevate visitors’ experience, thus making New York State a world premier wine tourism destination. The toolkit includes profiles of three potential visitor targets who exhibit a higher inclination to visit a New York winery.  These profiles are coupled with recommended marketing strategies to motivate them to visit.  The toolkit offers specific operational tactics that wineries and wine trails can deploy to generate greater brand loyalty from the visitor targets.

View the recorded webinar.

To Purchase the toolkit: Please contact Jennifer Cooper.

Please note: All sales are final. We strongly recommend that purchasers watch this pre-recorded overview before buying, and view the user agreement at the bottom of this page. If you have any questions about your purchase, or if you would like help implementing the toolkit in your organization, please contact Jennifer Cooper.