As you know, wine tourism serves as a huge driver of the NYS tourism economy. It generates wine sales, creates hospitality jobs, and draws visitor attention to the State’s cultural and historical assets. In an effort to act as the leader in branding New York wines, and the winery experience, the New York Wine & Grape Foundation and our wine trail partners recognized that a refreshed approach to marketing practices should be explored in order to ensure continued growth and competitiveness. To that end, NYWGF contracted with Campbell Ewald to research “best-in-class” examples of wine tourism, execute consumer research to develop wine tourism visitor profiles, and develop a toolkit of marketing strategies.
The New York Wine Tourism Marketing Toolkit was created to provide practical marketing advice on how to increase visitation to tasting rooms and elevate visitors’ experience, thus making New York State a world premier wine tourism destination. The toolkit includes profiles of three potential visitor targets who exhibit a higher inclination to visit a New York winery. These profiles are coupled with recommended marketing strategies to motivate them to visit. The toolkit offers specific operational tactics that wineries and wine trails can deploy to generate greater brand loyalty from the visitor targets.
View the recorded webinar.
Winery Members: FREE
The New York Wine Tourism Marketing Toolkit will be made available for free to paid New York Wine & Grape Foundation members winery members and members of the supporting wine trail partners (see list below.) Winery Members will receive an email with link to download and time-limited password. Please contact us if you are a current member winery and need to access a copy of the Toolkit.
Business Partners: $149
The New York Wine Tourism Marketing Toolkit will be made available for $149 to current NYWGF Business Partners.
Non-Member Wineries: $299
The New York Wine Tourism Marketing Toolkit will be made available for $299 to New York State wineries that are not current members of the New York Wine & Grape Foundation.
Non-Member Businesses: $499
The New York Wine Tourism Marketing Toolkit will be made available for $499 to New York State Businesses that are not current members of the New York Wine & Grape Foundation.
Out-of-State Purchases: $999
The New York Wine Tourism Marketing Toolkit will be made available for $999 to any winery or business entity not based in New York State.
To Purchase the toolkit: Please contact Jennifer Cooper.
Please note: All sales are final. We strongly recommend that purchasers watch this pre-recorded overview before buying, and view the user agreement at the bottom of this page. If you have any questions about your purchase, or if you would like help implementing the toolkit in your organization, please contact Jennifer Cooper.
Support was also provided by Market New York through I LOVE NY, New York State’s Division of Tourism as a part of the Regional Economic Development Council awards.