with Sandra Hess
This two-hour session will be a deep dive into the building blocks of the best winery websites. Join Sandra as she audits some existing sites to illustrate best practices in “calls to action”, including effective mobile and opt-in tools. Learn how to turn first-time visitors into buyers with engaging stories and videos of various lengths on your events, membership, and ‘about us’ pages.
Participants can also expect to learn:
Create better website engagement with this downloadable checklist from DTC Wine Workshops.
This guide from VineSpring discusses what “user experience” means in the context of your customers and your winery.
Sandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency, based out of the San Francisco Bay Area, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally.