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Best Practices for Winery Websites

with Sandra Hess

This two-hour session will be a deep dive into the building blocks of the best winery websites. Join Sandra as she audits some existing sites to illustrate best practices in “calls to action”, including effective mobile and opt-in tools. Learn how to turn first-time visitors into buyers with engaging stories and videos of various lengths on your events, membership, and ‘about us’ pages.

Participants can also expect to learn:

  • How to use website landing pages to increase conversion from digital marketing and social
  • How to develop a Holiday Case Promotion landing page using Wine Direct
  • How to develop a corresponding email campaign using Wine Direct that includes all elements to convert at a higher level
  • How to Leverage Winery Website Chat Tools
  • How to establish Reasonable Goals and Track Results, including how to dedicate time, staff and budget

September 16, 2020
10:00 AM – 12:00 PM EDT

Presentation Slides

Winery Website Engagement Checklist

Create better website engagement with this downloadable checklist from DTC Wine Workshops.

How to Create an Incredible Online Experience

This guide from VineSpring discusses what “user experience” means in the context of your customers and your winery.

Sandra Hess, Wine Consumer Engagement & Direct Sales Strategist

Sandra Hess, Wine Consumer Engagement & Direct Sales Strategist

Sandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency, based out of the San Francisco Bay Area, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally.

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