Interpreting Wine helps wine regions and producers articulate and amplify the story behind their wines to the international wine trade. Lawrence Francis is the Founder of Interpreting Wine podcast, and he's obsessed with helping his clients reach their target audience in the most effective way.

The channel has generated 10,000s hours of wine trade engagement for forward thinking wine boards, including Washington State, British Columbia, New Zealand, and Willamette Valley.

In 2023 Interpreting Wine collaborated with New York Wines on two podcast series. Including the channel's first ever series focusing entirely on grape growers in the Finger Lakes. This covered advancements in sustainable certification, and challenges and opportunities that the region's terroir provides.