The New York State Tourism Industry Association (NYSTIA) is a member-driven, member-directed, 501(c)6 nonprofit organization at the vanguard of transformational tourism marketing, stewardship and long-term strategic thinking. The New York State Tourism Industry Association (NYSTIA) assists our members in advancing responsible economic growth, creating jobs, revitalizing communities, supporting small business success, and increasing state and local tax revenues in order to improve the standard of living, quality of life and pride of place for New York State communities and residents. We achieve these goals by facilitating the success of our members in realizing the economic potential of New York State's tourism industry as a catalyst for collaborative initiatives, exceptional marketing programs, industry research, and legislative awareness.