I've created and launched a digital wine tasting game that is intended to be a free market research and marketing tool for wine producers, retailers, and restaurants. Our hypothesis is that the wine industry lacks voice-of-the-consumer data to support smaller wine producers in their go-to-market activies like setting pricing, producting promotional materials, and engaging distributors. Our platform allows a winemaker to put their tasting notes and details about their wine into our platform so that wine consumers can compare their experience with the winemaker to learn about wine tasting, feel more connected to the wineries they love, and can share the experience with their friends in real time. The business benefits by understanding what their on- and off-prem customers think of their wines, for free.