Join us for a dynamic and practical webinar focused on how to make the most of familiarization (FAM) trips and events. Whether you’re planning to host media, trade, or a combination of both, this session will provide the tools you need to succeed.

Beth Cotenoff, DipWSET, and Marisa Jetter Wesoly of Teuwen – our domestic marketing partners – will guide you through the key elements of planning, hosting, and following up on FAM trips and events. Learn how to craft compelling experiences, manage logistics smoothly, and tell your story in ways that leave a lasting impression.

This webinar is ideal for wineries looking to elevate their marketing efforts, strengthen industry relationships, and drive greater visibility for New York wines.

Topics will include:

• Structuring impactful itineraries for media and trade
• Coordinating logistics and timing effectively
• Crafting experiences that tell your unique story
• Tips for meaningful follow-up and long-term engagement

Don’t miss this opportunity to gain expert insights and practical takeaways!