After another exciting and productive year of activities in Vietnam, we are pleased to welcome our new market representative, Sohn’s Market Makers Ltd. for an update on the market, and details about what plans are in the works for the New York Wines Export Program in 2025-26. This discussion centered around the wine landscape in the market, what wines sell well, and discussed market-specific opportunities and challenges for the coming program year.

*All New York wineries are welcome to join us for these Market Overview Sessions, however, only current Export Program participants can participate in events after July 1st, 2025. If you have not already done so, please join the program or renew your participation today.