Strong relationships with media and content creators are essential for amplifying your winery’s story and reaching today’s engaged audiences.

In this session, we’re bringing together Vicki Denig and Nicole Muscari, DipWSET, two expert voices, to share practical insights on how wineries can present themselves more effectively, connect authentically, and stand out in a crowded space. Topics will include what makes a compelling story, what materials media actually need, and how to approach outreach and follow-up in a way that builds trust rather than fatigue. We’ll also explore how wineries can identify, engage, and collaborate with the right creators to build authentic partnerships that expand reach, elevate storytelling, and foster deeper audience connection.

We’ll share actionable strategies you can implement to elevate your communications, visibility, and impact, and nurture these relationships long-term.

Learn more about our speakers and register here!