The Wine Hub Webinar: Understanding the Swedish Wine Market
March 3 @ 8:00 AM - 9:00 AM
March 3, 2026 | 8:00 AM EST or March 4, 2026 | 12:00 PM EST
Curious about how to get your wines onto Swedish shelves?
The Swedish wine market is often described as complex. A monopoly system, strict regulations, and plenty of unwritten rules can make it feel hard to navigate from the outside.
But with the right understanding, it’s also a market full of opportunity.
In this free 45-minute webinar, we’ll guide you through how the Swedish market actually works. We’ll talk about who makes the decisions, how much influence the monopoly really has, and where we see opportunities for Wine Boards and producers today.
This session is designed for Wine Boards and their producers who want a clear, practical overview of the Swedish market – whether you’re already active in Sweden or just starting to explore it.
Come with questions, or simply with curiosity.
