Uncorking Collaboration: The New York Wine & Retailer Roundtable Series
February 5 @ 9:00 AM - 10:30 AM
Join us for a series of three* dynamic, facilitated panel discussions designed to foster collaboration and strengthen partnerships between New York wineries and retailers.
This series provides a unique platform to discuss strategies, share insights, and explore actionable steps to enhance the presence of New York wines in retail settings.
*NOTE: By registering you will receive a calendar hold and information for all three webinars in the series to be held on January 29th, February 5th, and February 26th.
Session 1: Consumer Marketing | January 29th | 9am-10:30am
This session will focus on the successes and challenges of marketing New York wines in retail environments. We’ll explore effective strategies for showcasing New York wines in-store, framing their unique value proposition, and engaging directly with customers.
Key Discussion Topics:
Value Proposition: Highlighting the appeal of New York wines, including small-scale, family-owned sustainability; excellent price-to-value ratio; and versatile food-pairing ability.
Best Practices: Sharing proven tactics for in-store promotion and consumer engagement.
Speakers: Host/Facilitator: Dan Belmont, Wine Educator and Retailer
Panelists:
- Chad Hendrickson, Brand Ambassador, Lakewood Vineyards
- Yancey Stanforth-Migliore, Co-Founder, Whitecliff Vineyards
- Matt Yaeger, Owner, Pinnacle Wine & Liquor | Rochester
- Michael A. Correra, Owner, Michael-Towne Wines & Spirits | Brooklyn Heights
Don’t miss this opportunity to be part of an engaging conversation that drives collaboration and supports the growth of New York wines!
Session 2: Logistics & Resources | February 5th | 9am – 10:30am
This session will dive into the journey of New York wine as it moves from producer to distributor to retailer, highlighting both the successes and challenges along the way. From streamlining operations to overcoming logistical barriers, this conversation aims to identify opportunities for collaboration and innovation in the supply chain. The panelists will share their experiences and provide practical solutions to common challenges. By addressing the logistics of bringing New York wine to market, participants will gain valuable insights and tools to enhance the efficiency and success of their operations.
Key Discussion Topics:
Success Stories and Challenges: Insights into what works and what doesn’t in the production, distribution, and retail process for New York wines.
Collaboration Across the Supply Chain: Strategies for improving communication and efficiency among wineries, distributors, and retailers.
The Role of Self-Distribution: Exploring how self-distributing wineries navigate logistics and build direct relationships with retailers.
Speakers:
Host/Facilitator: Dan Belmont, Wine Educator and Retailer
Panelists:
- Katie Roller, Portfolio Manager, NYS | Opici Family Distributing
- Chad Hendrickson, Brand Ambassador, Lakewood Vineyards
- Yancey Stanforth-Migliore, Co-Founder, Whitecliff Vineyards
- Matt Yaeger, Owner, Pinnacle Wine & Liquor | Rochester
- Michael A. Correra, Owner, Michael-Towne Wines & Spirits | Brooklyn Heights
Session 3: Findings & Next Steps | February 26th | 9am – 10:30am
Join us for the final installment of our three-part roundtable series, designed to strengthen connections and foster collaboration between New York wineries, retailers, and distributors. This culminating session will bring together insights from the entire series and outline actionable next steps for driving the success of New York wines in retail settings.
In this final session, we will reflect on the key takeaways from the previous two discussions—Consumer Marketing and Logistics & Resources—and provide a comprehensive summary of the challenges, successes, and proposed solutions identified throughout the series. Participants will have the opportunity to engage in forward-thinking discussions about how to sustain momentum and foster continued collaboration.
Key Discussion Topics:
Findings Summary: A review of insights and actionable solutions shared in the first two sessions.
Success Stories: Highlighting standout examples of effective strategies and partnerships that emerged during the roundtable discussions.
Future Opportunities: Exploring ideas for ongoing dialogue, including the potential formation of committees or working groups to address shared goals and challenges.
Speakers:
- Host/Facilitator: Dan Belmont, Wine Educator and Retailer
Panelists:
- Chad Hendrickson, Brand Ambassador, Lakewood Vineyards
- Yancey Stanforth-Migliore, Co-Founder, Whitecliff Vineyards
- Matt Yaeger, Owner, Pinnacle Wine & Liquor | Rochester
- Michael A. Correra, Owner, Michael-Towne Wines & Spirits | Brooklyn Heights
Why Attend?
The final session offers a unique chance to build on the progress made throughout the series and shape the future of New York wine’s presence in the retail market. Whether you’re a winery, retailer, distributor, or industry stakeholder, your voice is vital to this conversation. Together, we can create a stronger, more cohesive ecosystem for New York wine.
Join us as we discuss lessons learned from the series, discuss opportunities for future collaboration, and solidify a shared vision for growth and success. Don’t miss this chance to help define the next steps for promoting New York wines!
