Understanding consumer behavior is key to growing New York’s wine industry. This webinar presented by Christian Miller, Wine Market Council’s Director of Research as he explores the latest research on who buys New York wine—both nationally and within the state—providing valuable insights for wineries.

Key Topics Include:

• National Trends: A demographic profile of New York wine buyers across the U.S., their shopping and consumption habits, and how they compare to the average American wine consumer.
• New York Resident Consumers: Findings from the benchmark survey on New York-based wine buyers, including demographic insights, purchasing behaviors, and how they compare to consumers in California and Texas.
• Young Multicultural Consumers: A deep dive into insights from the Young Multicultural Study, highlighting key takeaways, gender-related factors, and any unique trends among consumers in New York and surrounding states.

Join us for this data-driven session to better understand the evolving wine market and how New York wines fit into consumer preferences nationwide.

PLEASE NOTE: Interested participants must tune in on February 28th at 11:00 AM EST – there will be no recording of this session sent out as a follow-up .

This webinar is free to all NYWGF Members. REGISTER HERE

About CHRISTIAN MILLER…

Christian Miller is Research Director for the Wine Market Council, a non-profit organization that conducts consumer research on behalf of its members. Members cover the entire industry, ranging from vineyard owners, small and large wineries to importers, wholesalers and retailers, regional organizations, academic institutions and suppliers to the industry. The WMC produces the longest running large scale tracking survey of wine consumers on a biannual basis, as well as 2-4 in-depth studies each year on specific topics.

Christian is also the proprietor of Full Glass Research, which provides market research and industry analysis for food and beverage producers and marketers. Miller has worked in market research, brand and category management for over two decades, and has marketed wine brands ranging from a few thousand to over a million cases. From 2008 until 2023, he co-directed the UC Davis OIV Wine Marketing course. Mr. Miller holds a BA in Economics from Franklin & Marshall College and an MBA from Cornell University.