
How Robert Ketchin, Despite Long Odds, Created a Market for New York Wine in Canada
Finding a niche for unfamiliar wine in a large market is a Sisyphean, largely unheralded, task. Given the choice between two similarly priced items, one of which is a known entity, and the other of which they’ve never heard of, most consumers—whether they’re shopping for lawn equipment or Riesling—are going to opt for the one they’ve heard of. Robert Ketchin has been honored by the New York Wine & Grape Foundation with the Jim Finkle