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Understanding Wine-Hesitant Consumers: New Research on Taste Preferences
August 12 @ 12:00 PM - 1:00 PM
Wednesday, August 12 | 12:00 PM
Join Christian Miller, Director of Research for Wine Market Council, and Michelle Egan of Egan Wine Consulting for an exclusive look at the latest WMC Consumer Study, Taste Matters: What ‘Wine-Hesitant’ Consumers Want in Their Wine. Drawing on data from 3,386 blind consumer wine tastings and a national survey of 1,000 wine-hesitant consumers, this research explores why many consumers struggle to find wines that match their preferences, and how that disconnect impacts purchasing decisions.
Attendees will gain practical, research-backed strategies to better communicate flavor, connect with hesitant consumers, and position their wines for greater success, whether you are involved in production, marketing, hospitality, or direct-to-consumer sales.
