New York Wines Export Program 2026-27 Market Overview: Japan
August 19 @ 9:00 AM - 10:00 AM
Wednesday, August 19, 2026
9:00 – 10:00 AM
Japan delivered one of the program’s strongest years, anchored by another successful ProWine Tokyo showing, which included showcasing 47 wines from 19 New York wineries in front of 650+ trade visitors, plus a sold-out masterclass. Akiko Kurose of the Asahi Agency, our lead strategic partner in the market, returns with a read on the current Japanese wine landscape: which styles are moving, which channels deserve your attention, and what is on the 2026–27 calendar. She is joined by wine specialist and educator Takenori Beppu, J.S.A. Sommelier, WSET Diploma.
You will leave with: A clear picture of Japanese buyer expectations and the activities you can plug into this year.
