Wednesday, September 2, 2026 

9:00 – 10:00 AM EST 

REGISTER HERE

Vietnam is one of the fastest-moving wine markets in Southeast Asia. During this session, our representatives at HOPSCOTCH Season (formerly SOPEXA) will cover the current wine landscape, which styles and price points are finding buyers, and the market-specific opportunities and challenges ahead. The team will also lay out what is planned for New York wines in Vietnam this program year. 

You will leave with: A working understanding of how wine reaches consumers in Vietnam and where New York fits in that chain.