Direct-to-consumer (DTC) wine sales are under pressure. Wine clubs are seeing dwindling sign-ups, younger generations are hesitant to commit, and traditional promotional models are failing to engage today’s fragmented, deal-savvy audience. In this webinar, we’ll introduce digital collaborative buying as a fresh, effective strategy for wineries to boost DTC performance.
Join us to learn:
- Why wine club registrations are declining—and what Gen Z and Millennials want instead
- How collaborative buying solves the “I want a deal, but not a case”. “I can’t commit long term” etc. dilemmas
- Real-world examples of how collaborative sales are driving engagement and conversions
- How wineries can implement collaborative buying without overhauling their operations
If you’re a winery seeking to revitalize your DTC channel, attract new audiences, and grow without discounting your brand, this session is for you.
About Our Presenter…
