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Frontline Staff Compensation and Incentive Structures

October 6, 2021 @ 12:00 PM - 1:30 PM

Virtual Event Virtual Event
DTC wine workshops logo
Join Sandra Hess and her team for the final webinar in a three-part series on “Direct Wine Sales Top Tools.”

About this event

You are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools,” exclusively for New York Wineries. Register for individual sessions or the entire series!

Webinar #3: Frontline Staff Compensation and Incentive Structures

Attendees will get hands-on instruction for developing competitive and effective frontline staff compensation and inventive structures in his hands-on webinar. Take-aways include:

  • Review of most effective front-line staff compensation programs by winery type
  • Hands-on instruction for developing a more competitive and effective compensation and incentive structure
  • Checklist for developing a customized compensation and incentive program for your winery based on size and offerings

This webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD).

Click Here to Register

About Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network

Sandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency, based out of the San Francisco Bay Area, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions, compliance management software solutions, customer engagement workflow automation and sales/marketing strategic planning.

Farm Credit East logoThis webinar series is sponsored by Farm Credit East. For generations, Farm Credit East has worked with thousands of agricultural business owners across the Northeast. Our goal is to provide you not only financing and working capital, but the professional services you will need to find and service your markets, manage your business and grow your profits. Unlike banks and accounting firms, Farm Credit East is devoted specifically to serving the agricultural industry within the Northeast.


October 6, 2021
12:00 PM - 1:30 PM
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