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Social Media + SEO for Wineries: Get Found, Connect, Increase Wine Sales
November 3, 2022 @ 10:30 AM - 12:30 PM
Learn how to navigate new digital marketing features, get found, build connections, and increase your wine sales.
About this event
Businesses increasingly rely on their online presence as the world continues to move into the digital age. This is especially true for wineries, which by nature are “social” businesses.
Think about it — wine is meant to be shared. What good is a fantastic wine if you aren’t able to share it with others?!?!
That’s where digital marketing comes in. SEO can get wineries found by new audiences. Social media gives wineries a unique opportunity to connect with their target audiences and build meaningful relationships. However, it can be difficult to keep up with the ever-changing landscape of digital marketing. New features and algorithm changes seem to be popping up every day. But don’t worry, we’re here to help!
In this online workshop, we’ll explore tips on navigating the current digital marketing world as a winery (+ looking into the future).
We will be exploring:
- SEO tips that can work for your website AND your social media marketing efforts
- Best practices for creating content (ideas, captions + images and short-form video aka Instagram Reels)
- Tips for making sure to engage with your audience
- Ways to connect with influencers to help your word-of-mouth campaigns
- Understanding your goals and looking at your analytics
- Where YOU should be focusing your marketing dollars
In addition to the two-hour workshop, Shana will provide some “homework” along with an actionable guide to take notes during the workshop so you can take the lessons learned and put them to use right away.
**FREE for Tier 2 and 3 Winery Members; $100 for Tier 1 Winery Members; $150 for Non-Members/All Others
About Our Presenter: Shana Bull | Owner, Shana Bull Digital Marketing & Member, DTC Consultant Network
Shana Bull, a Digital Marketing Strategist, Copywriter, Best-Selling Children’s Book Author, and Freelance Writer, has worked in marketing for over 15 years.
Working both in-house, for marketing agencies and as a freelancer, she has worked with small businesses and Fortune 500 companies, like Whole Foods, Xbox Media, Swinerton Renewable Energy, L’Oréal, Hewlett Packard, Scharffen Berger Chocolate, Union Bank, American Ag Credit, Sephora, Microsoft, Kendall-Jackson Wine Estates.
She is passionate about helping to normalize conversations around mental health within social media.
Other passions include rosé wines, elaborate cheese boards, and traveling on food adventures with her husband and redheaded son (the co-author of their children’s book – Randall the Blue Spider Goes Surfing).
She is a published writer for regional and national publications on food, social media, parenting, mental health, and travel, and she teaches classes on social media marketing. In addition, she is a children’s book author of a book series about bugs that focuses on bugs, big feelings, coping skills, and friendship. The first book quickly became a #1 bestseller on Amazon in six categories.
She was named one of the top ‘40 under 40’ Young Professionals by the North Bay Business Journal in 2017, Linkedin Marketing Solutions as a ‘Marketer You Should Know: 16 Brilliant Thinkers to Follow’ on LinkedIn in 2021, and was recently featured by Plann (a social media marketing scheduling tool) as one of the top 8 “Funniest Marketers to Follow on Instagram.” #TrueStory
She can be found on Instagram/Twitter at @sharayray, and Linkedin at Shana Bull, or online at shanabull.com or randallthebluespider.com.