Understanding Eco-Driven Wine Consumers: Key Wine Market Council Findings
January 7, 2026 @ 12:00 PM - 1:00 PM
Wednesday, January 7, 2026
12:00 to 1:00 PM EST
Understanding consumer behavior is key to growing New York’s wine industry. This webinar, presented by Dr. Liz Thach, MW, President of Wine Market Council, explores the latest research on eco-driven wine consumers.
The Wine Market Council recently released a new study focused on U.S. wine consumers who prioritize sustainability and environmental impact in their purchasing decisions. This webinar will review the key findings of the research, including:
- Generational and demographic patterns
- Motivations for eco-conscious wine buying
- How consumers interpret sustainable labeling and certifications
The session will also open the floor for discussion on what these insights might mean for wine producers and grape growers in New York State.
Join us for this data-driven session to better understand the evolving wine market as it pertains to eco-driven wine consumers and how New York wines can fit into those consumer preferences.
PLEASE NOTE: Interested participants must tune in on January 7th at 12:00 PM EST – there will be no recording of this session sent out as a follow-up.
**This webinar is free to all NYWGF Members.