Finish the year strong with top-notch tools and strategies. Sandra Beals, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to attract new, like-minded consumer audiences. The 2-Part Consumer Journey Mapping Workshop Key Take-Aways include: Wine Consumer Journey […]

In 2022, NYWGF's longstanding relationship with the WISE Academy resulted in the opportunity to provide ten winery members with a FREE Mystery Shopper analysis. From these results, WISE provided valuable intel to help us understand more about our overall industry strengths and areas of opportunities for sales growth. Join us as we discuss the results […]