For several years, the New York Wine & Grape Foundation has conducted an exciting Export Program with funding support from the United States Department of Agriculture’s Foreign Agricultural Service (FAS). The New York wines staff team, with the guidance of our Promotions Committee, Market Consultants, and Export Advisory Committee (made up of industry members) execute this program each year. The program year runs from July 1 – June 30.
The Export Program provides data, logistical resources, target market education, access to consultants in the field, and market activities like trade missions and large scale trade shows. The principal activities include “New York Wines” trade exhibits at major trade shows and consumer events; New York wine seminars with Master Sommeliers and key influencers in each market, publication of brochures and other literature; advertising and public relations; familiarization tours of New York’s wine regions for the press and trade; comprehensive educational resources such as the New York Wine Course & Reference, the Varietal Series; and meetings with key wine buyers.
Each year, all New York wineries are invited to participate in the program. There is a fee to be included in opportunities for each target market. The first market is $150 and each additional market is $75. These fees, along with cost of wines submitted for tastings, travel time for events, staff time to coordinate shipping or wine drop off, participation in surveys to share success stories and sales data, as well as year-end reporting should all be factored into the “cost” equation. The participation fees will be invoiced to you by the NYWGF and are due within 30 days of sign up.
In an average year, about 30 New York wineries from the different regions choose to participate in the program. This is an exciting program that can open a world of possibilities for a winery. The program overview will help ensure that participants are prepared with the information they need to make best use of program resources, that they understand the goals of the program, and their responsibilities to support those goals throughout the year.