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New York Wines Export Program

For several years, the New York Wine & Grape Foundation has conducted an exciting Export Program with funding support from the United States Department of Agriculture’s Foreign Agricultural Service (FAS). The New York wines staff team, with the guidance of our Promotions Committee, Market Consultants, and Export Advisory Committee (made up of industry members) execute this program each year. The program year runs from July 1 – June 30.

The Export Program provides data, logistical resources, target market education, access to consultants in the field, and market activities like trade missions and large scale trade shows. The principal activities include “New York Wines” trade exhibits at major trade shows and consumer events; New York wine seminars with Master Sommeliers and key influencers in each market, publication of brochures and other literature; advertising and public relations; familiarization tours of New York’s wine regions for the press and trade; comprehensive educational resources such as the New York Wine Course & Reference, the Varietal Series; and meetings with key wine buyers.

  • All New York wineries are invited to participate in the program, regardless of their membership status with NYWGF.
  • There fee to be included in opportunities for each target market is $150 for the first market, and each additional market is $75
  • These fees, along with cost of wines submitted for tastings, travel time for events, staff time to coordinate shipping or wine drop off, participation in surveys to share success stories and sales data, as well as quarterly and year-end reporting should all be factored into the “cost” equation.


The general Program Overview and 2021-22 Advisory Committee Update will help ensure that participants are prepared with the information they need to make best use of program resources, that they understand the goals of the program, and their responsibilities to support those goals throughout the year. 

Export News

A Hometown Winemaker’s Pride Shines Global Spotlight on New York

Kelby James Russell, Winemaker, Red Newt Cellars(Photo by Rima Brindamour) There are many different ways to think about what our purpose as a winery might be: selling wine and sustaining business, stewardship of the vineyard lands, or the character of the wine itself in the bottle. But the longer I

Program Updates

Upcoming Events

Target Export Markets for New York Wines

Have you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation’s Export Program. We invite you to view our Export Program Overview to learn how exporting can help your winery achieve its goals. Or click below to learn more about the specific activities planned for each target market.

Western Europe

Our Western Europe team at  Think Drink Global has had a very successful few years in the face of great challenges. We are proud to welcome them back to steward 2022-2023 New York Wines programming in target markets within Western Europe. Join us for TDG’s overview and an update on opportunities (on-trade / off-trade) and what wines are selling well in the key markets – the UK, France, and Scandinavian countries will be covered.

Canada

Join us in welcoming a.m.c.c., NYWGF’s newest market representatives based in Toronto. Founders Andrea Backstrom and Melissa Stunden will be on hand to provide a comprehensive overview of the Ontario and Quebec markets, where much of New York wines activities will focus in 2022-2023. Melissa and Andrea have broad knowledge across all provincial markets, along with diverse experience in route to market strategy, educational initiatives, event management and media relations.

Japan

After an exciting and productive first year of activities in Japan, we are pleased to welcome back the Asahi Agency for an update on the market, and details about what is next on the agenda for the New York Wines Export Program! You are invited to come meet this expert team, including wine specialist & educator Takenori Beppu, J.S.A. Sommelier, WSET Diploma. Akiko Kurose, our lead strategic partner at Asahi Agency, will talk about the wine landscape in the market, what wines sell well, and discuss market-specific opportunities and challenges for the coming program year! 

China, Hong Kong, South Korea & Vietnam

Welcome back to our partner FLX International, led by native New Yorker Matthew McFetridge. As pandemic impacts continued to affect in-person programming over the course of last program year, many New York wines activities transitioned online with resounding success – thanks to FLX International’s effort. We invite you to join us for an overview of the Hong Kong, South Korea, and Vietnam markets. Matthew will talk about the wine landscape, what wines sell well, and discuss market-specific opportunities and challenges.

USDA FAS logo

Through the U.S. Department of Agriculture’s Foreign Agricultural Service (FAS), the New York Wine & Grape Foundation receives Market Access Program (MAP) funding to promote New York wines in international markets.