Virtual Event
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Building Your Winery’s Corporate Holiday Gift Program
September 8, 2022 @ 9:30 AM - 12:30 PM
Virtual Event
This workshop will help you determine what type of Corporate Gifting program is right for your winery – and how to get started
About this event
Having a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success, it’s important to think through the details and plan early.
Companies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting, valued relationship than through a gift of wine from New York? It is also good business for your winery. On average, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually.
Join us for this immersive 3-hour webinar specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery.
Topics will include:
- Developing the offer
- Marketing materials
- Finding the businesses/contacts to reach out to
- Negotiating the details
- Closing the sale
- Client Management – communication, preparation, and tech/tools
- Design & programing of Corporate Virtual Experiences
- Operations / Logistics
- And more!
*Session is open to Wineries and Growers Only. **FREE for Tier 2 and 3 Members; $100 for Tier 1 Members; $150 for Non-Members
