The environment for selling wine and spirts has changed a LOT in the last 5 years. What’s required now are new methods, new strategies and new ways of thinking. Each of the 9 tips are things winery owners and marketing teams can begin implementing immediately. These are not “warmed over” ideas but, rather, fresh, innovative thinking. Ben includes practical examples and suggestions that will have an impact on sales. If these strategies are implemented immediately, it will not take long to see an increase in sales.

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*FREE for all NYWGF Members and $50 for Non-Members

About Our Presenter: Ben Salisbury, Salisbury Creative Group

Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly.