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Leveraging Brand to Attract & Retain Wine Enthusiasts

June 30, 2022 @ 12:00 PM - 1:30 PM

Virtual Event Virtual Event
logo for crafting a brand
In this advanced 2-part series learn how branding differs from marketing, and how to use both to grow your wine business.

Part 2 of 2-Part Series Many small businesses fail to see a return on their marketing efforts because they don’t have a repeatable process in place to attract consumers to their products. Glenn will show you how to create strategies to get new people through the front door of your winery, and earn more profits from those who already support you. In part two of this two-part webinar series about Branding and Marketing, you’ll learn:

  • How to use Marketing to tell the world about your Brand
  • How to create a simple, one-page marketing plan that will guide your marketing efforts every day of the year
  • How to improve your website so that it sells more wine
  • How to build long-lasting relationships with your customers

Click Here to Register

Click here to register for Part 1: Building A Wine Brand That Sets the Stage for Success

glenn clark, crafting a brandAbout Our Presenter – Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in Mendon, New York. Glenn helps wineries build long-lasting strategies to differentiate their products and attract consumers to their tasting rooms. He also creates labels, packaging, logos, and other marketing collateral. Glenn has worked at design firms in Boston, Syracuse and Rochester, and in 2001 he played an integral role in launching the Vine Design studio to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his own marketing firm in 2003, and in March 2018 he rebranded the firm as Crafting A Brand to serve clients exclusively within the beverage industry.


June 30, 2022
12:00 PM - 1:30 PM
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New York Wine & Grape Foundation
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