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Tasting Room Best Practices – Essential Tools for 2022

May 3, 2022 @ 9:30 AM - 12:30 PM

Virtual Event Virtual Event
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The workshop focuses on the most prudent areas for increasing sales skills.

About this event

The Tasting Room Best Practices Essential workshop from WISE, specifically for NYWGF Members, focuses on the most prudent areas for increasing sales skills in 2022. This includes raising the bar for your entire team with the WISE Triple Score – asking for the order, effectively presenting and selling the wine club, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand, winery & wine knowledge into exceptional customer service and sales skills.

Topics will include these sales skills.

  • Leveraging Your Brand.
  • Understanding Your Guests
  • Building Rapport
  • Noticing Buying Signals
  • Always Be Selling (wine, clubs and capturing data)
  • Features & Benefits Selling
  • Codifying Your Sales Successes
  • Identifying Buying Signals
  • More

*Session is open to Wineries and Growers Only.

Click Here to Register

**FREE for Tier 2 and 3 Members; $100 for Tier 1 Members; $150 for Non-Members

OUR PRESENTER: Liz Mercer , VP of Sales & Marketing, Judd’s Hill Winery and WISE Coach & Content Developer

Having grown up in the Napa Valley, Liz always knew it would be her forever home. She spent eight years in the mid-west (Detroit), before coming home to roost. With a unique background having a degree in Finance & Business Management, and 18 years’ experience in Direct to Consumer Experience marketing, she approaches the multiple needs of the business balancing the business and guest needs. Her career includes time with Diageo and Pernod Ricard, followed by nearly six years with Gallo, and to a small family owned luxury brand. Formally the General Manager of Bluxome Street Winery for 3 years, an urban winery located in the SOMA neighborhood of San Francisco, Liz is now the VP of Sales & Marketing at a small brand in Napa, Judd’s Hill Winery. Liz can relate to the challenges faced by large, publicly traded wineries, corporate family owned wineries, and to smaller family owned brands. That breadth of experience has allowed Liz to see how different strategies work for different brands and implement the right solution. She is also an active contributor and instructor for the WISE Academy, which seeks to grow the skills of DTC professionals and managers at all levels across the country.


May 3, 2022
9:30 AM - 12:30 PM
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