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The Why & How of Telling Your Story to Potential Buyers

December 3, 2021 @ 10:00 AM - 11:00 AM

Virtual Event Virtual Event

This event is part of the Boldly, NY. Modern Farmer Workshop Series, and is limited to members of the Pilot Program.

Storytelling is a skill needed in sales. As part of The Modern Farmer Series, the New York Wine & Grape Foundation is committed helping our growers tell their farming stories – especially to buyers. This interactive online workshop, hosted by Sacramento State Professor & Founder of Capital Storytelling Dr. Lisa Cantrell, will help you understand why you need to be telling your story to potential buyers, will present research showing the impact of narrative on decision and buying behavior, as well as provide strategies for finding your own narrative.

Questions? Email Jennifer Cooper for questions about membership or participation in this program.

(Photo by Rima Brindamour)


December 3, 2021
10:00 AM - 11:00 AM
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New York Wine & Grape Foundation
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