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Top Tasting Room Engagement & Sales Strategies

September 8, 2021 @ 12:00 PM - 1:30 PM

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Join Sandra Hess and her team for the second in a three-part series on “Direct Wine Sales Top Tools.”

About this event

You are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools,” exclusively for New York Wineries. Register for individual sessions or the entire series!

Webinar #2: Top Tasting Room Engagement & Sales Strategies

Attendees will get hands-on instruction for developing the top tasting room engagement and sales strategies in his hands-on webinar. Take-aways include:

  • Review of top tasting menus by winery type that result in higher average order values and conversion to club ratios
  • Hands-on instruction for developing visitor experiences by customer type that appeal to most wine enthusiasts
  • How to measure tasting room sales and engagement success leveraging top 5 conversion strategies

This webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD).

Click Here to Register

Upcoming Webinars in this series:

About Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network

Sandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency, based out of the San Francisco Bay Area, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions, compliance management software solutions, customer engagement workflow automation and sales/marketing strategic planning.


September 8, 2021
12:00 PM - 1:30 PM
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