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Best Practices for Winery Websites
September 16, 2020 @ 10:00 AM
Join Sandra Hess for this hands-on seminar that will include one breakout session – so be ready to join in!
About this Event
Free for NY Drinks NY Participants; Limited space available for NYWGF Tier 2 Members for $50.
This two-hour session will be a deep dive into the building blocks of the best winery websites. Join Sandra as she audits some existing sites to illustrate best practices in “calls to action”, including effective mobile and opt-in tools. Learn how to turn first-time visitors into buyers with engaging stories and videos of various lengths on your events, membership, and ‘about us’ pages.
Participants can also expect to learn:
- How to use website landing pages to increase conversion from digital marketing and social
- How to develop a Holiday Case Promotion landing page using Wine Direct
- How to develop a corresponding email campaign using Wine Direct that includes all elements to convert at a higher level
- How to Leverage Winery Website Chat Tools
- How to establish Reasonable Goals and Track Results, including how to dedicate time, staff and budget
Time for Q&A will be included. Participants will leave with a wealth of knowledge and a checklist review handout.
NY Drinks NY participants now have access to two new virtual workshops, as well as individual coaching sessions with a member of the DTC Consultant Network. Participants will be provided with a 1.5 hour online coaching session to address a challenge or opportunity of their choice. These new resources are designed to support NY Drinks NY participants in their marketing efforts and to empower us to achieve our collective, strategic objectives of building a robust online, educational, customer service driven, and sales focused community for New York wines and wine enthusiasts.
NY Drinks NY participants can contact Jennifer Cooper to learn more and receive their Coaching Session Questionnaire to get the process started.