Winery Membership

Our membership programs and services are dedicated to telling the amazing story of New York’s wineries and growers, and to improving our ability to succeed in a new business reality. NYWGF Membership provides three categories of benefits to wineries 1) basic business support services; 2) capacity building and educational services; and 3) marketing and sales services.

While Tier 1 membership benefits will be similar to years past, annual dues are now $300 regardless of the production size of your winery. This includes industry conference discounts, an increased wine lab subsidy, discounted entry in the New York Wine Classic, and access to a variety of informational webinars.

For those looking to expand or diversify your business model and build the capacity of your business, Tier 2 membership benefits include access to enhanced webinars on topics like DTC strategies website development, digital metrics, and website building. We will also provide printed point-of-sale collateral, and access to one-on-one coaching with experts in areas like marketing and sales. Annual dues are $750 regardless of the production size of your winery.

Our highest level of membership is for wineries that want to expand their reach through marketing and sales campaigns designed to reach target markets. Previously known as the NY Drinks NY program, our Tier 3 membership benefits connect wineries directly with influential members of the trade and media. Annual dues are $1750 regardless of the production size of your winery.

A comparison of membership benefits can be found below. Click here to join now!

Email Jennifer Cooper for assistance or questions about membership.

Comparison of Winery Membership Benefits

The membership term runs from April 1, 2021 – March 31, 2022.
  Non-Member NYS Wineries Tier 1 Membership Tier 2 Membership Tier 3 Membership
Annual Membership Dues N/A $300 $750 $1,750
Grapevine Newsletter
  • Industry News & Events
  • Research & Business Insights
✅ ✅ ✅ ✅
Industry Conference Discounts ✅ ✅ ✅ ✅
Informational Webinars
  • Industry Announcements
  • Sponsored Content
✅ ✅ ✅ ✅
Financial Help Desk ❌ ✅ ✅ ✅
B.E.V. NY Virtual Content ❌ ✅ ✅ ✅
NY Wine Classic Entry Fee Discount ❌ $10 $10 $10
Wine Lab Subsidy 25% 50% 60% 70%
Basic Webinar Access (4-6/yr)
  • COVID-19 Topics
  • Legal/Fiscal Issues
  • Basic Marketing Topics
$50/webinar ✅ ✅ ✅
Enhanced Webinar Access (4-6/yr)
  • DTC Strategies
  • Content Development
  • Sustainability Topics
$150/webinar $100/webinar ✅ ✅
Marketing Toolkit
  • Market Research
  • Recommendations
  • Operational Tactics
❌ ✅ ✅ ✅
Point of Sale Collateral
  • Signage
  • Bottle Stickers
❌ ✅ ✅ ✅
One Hour of 1-on-1 Consulting (Legal, Fiscal, Marketing, etc.) ❌ ❌ ✅ ✅
Consumer Marketing Initiative
  • Vinoshipper
  • Paid Advertising
❌ ❌ ❌ ✅
Trade Marketing Initiatives
  • Virtual Events for trade & media
  • Paid advertising, and inclusion in co-marketing materials
  • Potential Live Events for trade & media when possible.
❌ ❌ ❌ ✅
Virtual Workshops (2-4/yr)
  • Content Development
  • DTC Solution Deployment
Prices Vary Prices Vary Prices Vary ✅