Building a Corporate Gifting Program
August 17 | 10:00 AM - 12:00 PM
One event on August 18, 2021 at 10:00 AM
There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone.
Having a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success, it’s important to think through the details and plan early.
Companies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting, valued relationship than through a gift of wine from New York? It is also good business. On average, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually.
Join us for these two, 2-hour seminar style webinars specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery!
August 17th (10am – 12pm EST), Presented by Susan Cole, WISE Academy Coach
- Developing the offer
- Marketing materials
- Finding the businesses/contacts to reach out to
- Initial phone call
- Negotiating the details
- Closing the sale
- Develop the timeline
August 18th (10am – 12pm EST), Presented by Chris Puppione, Key Account Manager, Coravin & WISE Academy Coach
- Client Management – communication, preparation and tech/tools
- Design & programing of Corporate Virtual Experiences
- Marketing & Outreach
- Sales Cycle & Opportunities
- Operations / Logistics
About Our Presenters:
Susan Cole | WISE Academy Coach
Susan has more than 18 years of wine marketing experience, all in the direct-to-consumer arena. Her industry knowledge, sales expertise, and ability to build relationships have proven instrumental in helping both large and small wineries achieve and surpass their revenue goals. During her time at Windsor Vineyards, Treasury Wine Estates, and Pezzi King Vineyards she has managed inbound and outbound call centers, wine clubs, and customer service organizations, resulting in revenue growth, club membership, and sales that consistently exceeded projections.
For the tasting rooms of Beringer Vineyards, Chateau St. Jean, Stags’ Leap, St. Clement, Etude, Souverain, Meridian and Cellar 360 she had led dynamic and successful training sessions in retail sales and wine club membership that resulted in improved sales revenue and increased club conversion. Susan holds a diploma in Wine and Spirits from the Wine and Spirits Educational Trust in London.
Chris Puppione, Regional Key Account Manager, Coravin | WISE Academy Coach
After a 15-year career in teaching and coaching, Chris Puppione transitioned to a life of wine in 2012, taking a position in hospitality with Robert Mondavi Winery. In the years since, he has diversified his experiences within the industry by way of education and working in the vineyard, cellar, visitor’s center, marketplace, and boardroom. He was honored to serve as Marketing Manager with world-renowned importer Martine’s Wines, sharing the stories of over 50+ brands from France, Italy, Portugal, as well as a few domestic wineries. In recent years, Chris led the team at Passalacqua Winery in the Dry Creek Valley as Director of Sales, where his team distinguished itself as an industry leader in virtual experiences and high-touch hospitality programs.
Currently, Chris serves wineries as the Regional Key Account Manager for Coravin. He also writes for K&L Wine Merchants, teaches WSET courses at Napa Valley Wine Academy, and coaches for WISE Academy. He has also been a featured speaker at wine industry events, such as the DTC Wine Symposium and Wine Business Monthly’s Innovation + Quality.
Believing that every person is an experiment of one, Chris aspires to be a designer of moments who engages and transforms each guest and business partner. Chris currently resides in the Russian River Valley with his wife and two young children.