Top 5 Wine Consumer Segments & Sales Strategies
August 5 | 12:00 PM - 1:30 PM
About this event
You are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools,” exclusively for New York Wineries. Register for individual sessions or the entire series!
Webinar #1: Top 5 Wine Consumer Segments & Sales Strategies
Attendees will get hands-on instruction for identifying the top five wine consumer segments and developing effective sales strategies for each. Take-aways include:
- How to best segment direct consumers by customer type in POS and Order Management Systems.
- Top training tips for delivering customized experiences and reengagement offers to customers by segment .
- How to develop most effective sales offers by customer type and sales channel leveraging this segmented approach
This webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD).
Upcoming Webinars in this series:
About Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network
Sandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency, based out of the San Francisco Bay Area, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions, compliance management software solutions, customer engagement workflow automation and sales/marketing strategic planning.