Virtual Event
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Building A Wine Brand That Sets the Stage for Success
June 23, 2022 @ 12:00 PM - 1:30 PM
Virtual Event
In this advanced 2-part series learn how branding differs from marketing, and how to use both to grow your wine business.
Part 1 of 2-Part Series “Branding” is a word that pops up everywhere. But do you know what Branding means as it relates to the wine industry, and how you can use your Brand as a tool to grow your business? In part one of this two-part webinar series about Branding and Marketing, you’ll learn:
- Why every business owner should care deeply about Branding
- Why Branding happens before Marketing
- An easy 7-step process to help you and your team create or improve your winery’s brand
About Our Presenter – Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in Mendon, New York. Glenn helps wineries build long-lasting strategies to differentiate their products and attract consumers to their tasting rooms. He also creates labels, packaging, logos, and other marketing collateral. Glenn has worked at design firms in Boston, Syracuse and Rochester, and in 2001 he played an integral role in launching the Vine Design studio to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his own marketing firm in 2003, and in March 2018 he rebranded the firm as Crafting A Brand to serve clients exclusively within the beverage industry.
