DTC Metrics & Management Intensive

This intensive course provides a comprehensive overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage their DTC channels. This course, specifically for NYWGF Members, focuses on know how to evaluate team and individual performance in the sales channels to know how to spot problem areas of the business and how to take corrective action.

The three (3) hour session will explore:

• Customer Relationship Management (CRM) & Tasting Room metrics
• Wine Club and Digital (website, e-mail campaigns & social media) metrics

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*Session is open to Wineries and Growers Only. **FREE for Tier 2 and 3 Members; $100 for Tier 1 Members; $150 for Non-Members