How to Create an Unforgettable Wine Brand
February 11 | 10:00 AM - 11:00 AM
About this Event
Despite the pandemic, consumers continue to have access to quality wine from across the country. This is great news for wineries and wine drinkers—but it also presents a unique challenge: if there are numerous wineries within an hour of one another, how will consumers know which ones to visit? When shopping online, how will your brand stand apart from thousands of others? How will you attract and retain a steady stream of wine-loving customers? Wine consumers reward their favorite wineries with fierce loyalty—and Glenn will show you how to build a wine brand that creates raving fans who will support you for a lifetime.
Topics covered will include:
- Why a powerful brand is the most important ingredient (after your wine) for the long-term success of your winery.
- The common practices that all successful wine brands live by, day-in and day-out.
- How to think beyond your beverage—and how to tell a unique story that creates raving fan.
- How to leverage your brand to help you power through the multiple challenges presented by Covid-19.
This webinar is free to all NYWGF Members and $50 for Non-Members.
About Our Presenter: Glenn Clark, Crafting A Brand
Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding consultancy in the Finger Lakes region of New York State. Crafting A Brand helps craft beverage producers “think beyond their beverage” and build long-lasting brand strategies to differentiate their products in a crowded beverage marketplace. Glenn brings together writers, artists, content-makers and other passionate creatives to produce engaging brand communications tactics (like packaging, logos, online communications and more) that help consumers see, feel and understand what’s special and unique about a beverage brand. Glenn has worked at ad agencies in Boston, Syracuse and Rochester, and in 2001 he played an integral role in launching the Vine Design wine branding division to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his first marketing firm in 2003, and in early-2018 he launched Crafting A Brand to serve clients exclusively within the beverage industry. Glenn and his wife Maria are halfway through a years-long journey to hike all 46 Adirondack High Peaks, and they have three great kids (one who is crafting her own career in the craft beer industry).