Selling from your website is the most reliable way to take control of your own destiny when it comes to selling outside of your tasting room. Compared with efforts to expand your distribution in the 3-tier marketplace, the risk of things going awry in the hands of other people – key decision makers like buyers and distributors – is laughably nonexistent. With all the user-friendly tools now available, geared specifically for the wine & spirits industry, it’s easier than ever for small businesses to get started selling wine online. Join Ben Salisbury as he guides you through the top 6 strategies which can be implemented right away to optimize your winery website sales.

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*FREE for all NYWGF Members and $50 for Non-Members

About Our Presenter: Ben Salisbury, Salisbury Creative Group

Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly.