Learn about the importance of video and how to create moving and effective pieces, even while following social distancing protocol.

Video is a strong storytelling tool. In a time of limited contact, it has been our view into the outside world, harking us back to a pre-COVID life while giving us hope for a post COVID future. The sight, sound and motion, even in :15 or :30 second snippets, conjures up memories and emotions and moves people to act. As wineries are a travel and tourism related industry, video plays a critical role in inspiring potential travelers to visit you. It makes them excited and sets the stage for time and money while spent. In this session we will touch on the importance of video to your industry and guide you on how to create moving and effective videos, even while following social distancing protocol.

This session is presented by Lindsay Marlenga, Senior Marketing Director and Matt Sourwine, Manager of Creative Services at Advance Media NY, a Business Associate Member of the New York Wine & Grape Foundation.