Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery.

This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. Take all three sessions or just the session you want to focus more on.

About this Event

This specific 3-hour session (205C) focuses on Virtual Tastings, Events and Phone Sales metrics and their interdependence on the three other channels of DTC (Tasting Room, Wine Club and Digital). Purchase separately if you want to focus only on these metrics.

Overall focus:

• Customer and relationship management
• Data insights
• Dashboards and reporting
• Understanding the big picture
• Case studies

This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action

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