New York Wine & Grape Foundation

Field Notes

News and Updates from the New York Wine & Grape Foundation

DTC Metrics Intensive Series

Hand drawing a chart, graph stock of growth

<img width="768" height="309" data-src="https://newyorkwines.org/wp-content/uploads/2020/10/hand-drawing-chart-graph-stock-growth-scaled-e1602859612394-768x309.jpg" class="attachment-medium_large size-medium_large wp-image-5524 lazyload" alt="Hand drawing a chart, graph stock of growth" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768/309;" /><noscript><img width="768" height="309" src="https://newyorkwines.org/wp-content/uploads/2020/10/hand-drawing-chart-graph-stock-growth-scaled-e1602859612394-768x309.jpg" class="attachment-medium_large size-medium_large wp-image-5524" alt="Hand drawing a chart, graph stock of growth" />

DTC Metrics Intensive: Virtual Tasting, Event & Phone Sale Metrics for Wineries

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life

Hand drawing a chart, graph stock of growth

<img width="768" height="309" data-src="https://newyorkwines.org/wp-content/uploads/2020/10/hand-drawing-chart-graph-stock-growth-scaled-e1602859612394-768x309.jpg" class="attachment-medium_large size-medium_large wp-image-5524 lazyload" alt="Hand drawing a chart, graph stock of growth" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768/309;" /><noscript><img width="768" height="309" src="https://newyorkwines.org/wp-content/uploads/2020/10/hand-drawing-chart-graph-stock-growth-scaled-e1602859612394-768x309.jpg" class="attachment-medium_large size-medium_large wp-image-5524" alt="Hand drawing a chart, graph stock of growth" />

DTC Metrics Intensive: Wine Club and Digital Metrics for Wineries

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life

Hand drawing a chart, graph stock of growth

<img width="768" height="309" data-src="https://newyorkwines.org/wp-content/uploads/2020/10/hand-drawing-chart-graph-stock-growth-scaled-e1602859612394-768x309.jpg" class="attachment-medium_large size-medium_large wp-image-5524 lazyload" alt="Hand drawing a chart, graph stock of growth" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768/309;" /><noscript><img width="768" height="309" src="https://newyorkwines.org/wp-content/uploads/2020/10/hand-drawing-chart-graph-stock-growth-scaled-e1602859612394-768x309.jpg" class="attachment-medium_large size-medium_large wp-image-5524" alt="Hand drawing a chart, graph stock of growth" />

DTC Metrics Intensive: CRM & Tasting Room Metrics for Wineries

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life