Field Notes

News and Updates from the New York Wine & Grape Foundation

Crafting A Brand

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Leveraging Brand to Attract & Retain Wine Enthusiasts

In this advanced 2-part series learn how branding differs from marketing, and how to use both to grow your wine business. Part 2 of 2-Part Series Many small businesses fail to see a return on their marketing efforts because they don’t have a repeatable process in place to attract consumers to their products. Glenn will show you how to create strategies to get new people through the front door of your

logo for crafting a brand

Building A Wine Brand That Sets the Stage for Success

In this advanced 2-part series learn how branding differs from marketing, and how to use both to grow your wine business. Part 1 of 2-Part Series “Branding” is a word that pops up everywhere. But do you know what Branding means as it relates to the wine industry, and how you can use your Brand as a tool to grow your business? In part one of this two-part webinar series about