Groundbreaking News: Montezuma Winery Breaks Ground on New Tasting Room Expansion

For Immediate ReleaseContact Information
Name: Olivia Brandow
Title: Marketing & Graphic Design Manager
Montezuma Winery & Hidden Marsh Distillery
2981 US Route 20, Seneca Falls, NY 13148
Phone: 315-568-8190
Email: [email protected]

Over 20 years ago, the Martin family first laid the foundation of Montezuma Winery at its current location in Seneca Falls, NY. Little did they know that their small family business, which first began out of their garage in Sterling, NY, would grow into what it is today. They now produce a variety of wines as well as distilled spirits from their brand, Hidden Marsh Distillery. As their portfolio and tasting room experience continues to grow and evolve, their tasting room space must now grow as well.

The Martin family is excited to announce that they have begun construction on a new tasting room addition with the help of local suppliers and contractors. Expected to be completed by this Fall, this new addition will bring an extra 5,700+ square feet to their existing tasting room.

“We are very excited to be adding this 5,700+ square foot addition to our tasting room” says Co-Owner, Bill Martin. “When we purchased the land in 2001, it was just a scrub brush lot. My family and I are truly proud of what we have built and want to thank our customers and community for supporting us throughout the years. Since the pandemic, our tasting room and the customer experience has really evolved and we are happy to be able to accommodate that with our new space.”

The addition will provide space for an extended tasting bar, indoor seating and a separate space to accommodate larger groups. They will also begin offering food options including freshly baked bread and soft pretzels in addition to their selection of local cheese and small snacks. For the Spring of 2024, they plan to add an outdoor courtyard to the back of the building for visitors to enjoy outdoor seating.

Montezuma Winery & Hidden Marsh Distillery will remain open during the months of construction with the expected completion date of Fall 2023. The tasting room is open daily 9am-6pm with the tasting bar closing at 5:45pm. The Martin family invites visitors to stop in to see the progress and of course, enjoy some wine!


About Montezuma Winery & Hidden Marsh Distillery

Located in the heart of the Finger Lakes region, Montezuma Winery & Hidden Marsh Distillery has been providing award winning fruit, honey and grape wines since 2001. With a selection of over 30 wines as well as hand crafted distilled spirits, there is something to suit everyone’s palate. The Martin Family, owners of Montezuma Winery & Hidden Marsh Distillery have been a part of the wine industry in the Finger Lakes for over two decades. The Martin’s also are the owners of Idol Ridge Winery & Alder Creek Distillery located on the east side of Seneca Lake and also have two Montezuma Winery satellite tasting rooms in Old Forge and Cooperstown. 

Picture of New York Wine & Grape Foundation

New York Wine & Grape Foundation

The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy.