Flexible online training provides practical tools, expert guidance, and peer networking for current and aspiring agritourism operators.
New York agritourism operators and farm businesses looking to strengthen their operations are invited to enroll in the new Continuous Open New York Agritourism Curriculum, a comprehensive professional development program designed to help farms build successful, sustainable, and profitable agritourism experiences.
Participants can choose the learning format that best fits their schedule. The curriculum is available as:
Asynchronous Online Learning – Complete the course at your own pace with one year of access.
Live Virtual Sessions – Join interactive sessions on January 22, February 5, and February 19, from Noon–1:00 p.m.
The cost to participate is $100.
The curriculum combines expert instruction with practical, hands-on activities that participants can immediately apply to their own businesses.
Course modules include:
- The Nuts & Bolts of Operating an Agritourism Operation in New York State
- Challenges & Opportunities for Agritourism Operations in New York State
- Risk Management for Agritourism Operations in New York State
- Customer Service & Labor Considerations for Agritourism Operations in New York State
- Marketing for Agritourism Operations
- Working with Regional & Commodity Organizations for Success
In addition to expert-led instruction, participants will have opportunities to connect with fellow agritourism operators, share experiences, and learn from peers across New York State.
Prepare Your Farm for the 2027 Season
Throughout the curriculum, participants will develop practical resources to strengthen their operations, including:
- A SWOT analysis of their agritourism business
- An assessment of a potential new agritourism opportunity
- A job description and/or employee onboarding and training document
- A customized marketing strategy
- Connections with local and regional tourism promotion organizations, commodity groups, and other organizations that support agritourism throughout New York
Whether you’re launching a new agritourism venture or expanding an established operation, this curriculum provides the knowledge, tools, and connections needed to enhance the visitor experience, improve business practices, and position your farm for long-term success.
Registration is now open. Secure your spot today and begin preparing your agritourism business for a successful 2027 season.
Please feel free to contact Lindsey Pashow lep67@cornell.edu with any questions.
