New York Wine & Grape Foundation Partners with Born Collective to Embark on Boldly, NY. Global Brand Expansion

FOR IMMEDIATE RELEASE  Contact: Valerie Venezia-Ross 
Phone: 1 (518) 229-3765 
Email: [email protected] 

PENN YAN NY, April 5, 2022 – The New York Wine & Grape Foundation (NYWGF) is pleased to announce a new partnership with Born Collective designed to expand global recognition of the New York wine and grape industry, as well as the Boldly, NY. brand. This partnership marks the highly anticipated next phase of NYWGF’s global messaging project.  

born collective logo

New York wines are available in markets across the United States and throughout Canada, Europe, and Asia.  To reflect the industry’s growth, unique stories, and emerging status among leading wine regions, the Born Collective / NYWGF collaboration will showcase statewide and regional messages, create a variety of informative and modern marketing toolkits, and provide an array of training modules to a network of global market representatives, regional partners, retailers, restaurants, trade, and media partners. 

“We know how important this project is to our industry and, after a rigorous RFP and review process, we could not be more delighted with the selection of Born Collective as our new partner,” said Sam Filler, Executive Director of the New York Wine & Grape Foundation. “Their team has a deep knowledge of the New York wine and grape industry and, in fact, is currently designing a Trust Mark for our emerging Sustainability Program.” Filler also noted that NYWGF is “looking forward to connecting with our industry and community members to gather their feedback, and to providing impactful messaging, images, training, and toolkits for the champions of New York wine all over the world.” 

“We’re thrilled to continue our relationship with the New York Wine & Grape Foundation and proud to support a mission we are thoroughly passionate about—extolling the diversity and excellence of New York State wines,” said Armando Delgallego, Chief Operating Officer at Born Collective.  “As a partner to the NYWGF, Born is committed to making our work as bold as the wine we’re promoting to the world.”  

The Global Messaging and Brand Expansion project is expected to begin in April 2022 and conclude in March 2023. Members and industry can stay updated by visiting and by subscribing to the NYWGF weekly Press Deck email newsletter.   

Please reach out to Valerie Venezia-Ross, Director of Programs and Marketing, with any questions regarding this partnership. 

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New York Wine & Grape Foundation

The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy.