NYWGF Seeks Partner for Global Messaging & Brand Expansion

To support the organizational vision to establish New York state as the world’s premier region for cool and cold climate viticulture, NWWGF has engaged in a multi-year global messaging and branding project for domestic and international audiences. NYWGF now seeks an experienced wine region marketing partner with strong tactical and design skills to:

  1. Build-out existing messaging pillars for domestic and international target audiences
  2. Create marketing toolkits for domestic and international target audiences
  3. Create a plan to train key constituents on messaging pillars, marketing tools, and tactics to disseminate the Boldly, NY. brand
  4. Audit existing newyorkwines.org website for strategic and structural improvements needed to be deploy assets

Proposals must include:

  • Demonstrated wine region marketing experience
  • Key project personnel and relevant credentials
  • Examples of management of similar projects and successful messaging strategy deployment
  • Detailed project budget and timeline

Proposals should be submitted electronically to:

Valerie Venezia-Ross
Director of Programs and Marketing
Email: valerieross@nywgf.org
Phone: 518-229-3765

Questions regarding this RFP should be directed to valerieross@nywgf.org
no later than November 10th, 2021.

All proposals are due by 5:00PM on Monday, November 29th, 2021.

NYWGF reserves the right not to award a contract if in the opinion of the evaluators, no suitable proposal is received. NYWGF is not liable for any costs associated with any company’s response to this RFP.

Picture of New York Wine & Grape Foundation

New York Wine & Grape Foundation

The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy.