Field Notes

News and Updates from the New York Wine & Grape Foundation

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‘Going Electric’: Is the Wine Industry’s eCommerce Revolution Finally Here?

With eCommerce, the wine & spirit industry has been trying to go Electric for at least a quarter century.  But only until the pandemic has eCommerce really gained traction in the US, where DtC sales skyrocketed for obvious reasons – according to IWSR Drinks Market Analysis, online alcohol consumer sales in the US increased a mind-boggling 80% in 2019-2020.