Field Notes

News and Updates from the New York Wine & Grape Foundation

Market Trends

The Next Big Audience: Millennials are coming into their own as wine consumers

Brittany Gibson, Executive Director of the Seneca Lake Wine Trail, provided her members an excellent summary of the panel’s discussion on changing wine consumer demographics. She described her main take away as, “Millennials are coming into their own as wine consumers. They are the next big audience.” Brittany provided the following summary on the report’s description of “Millennial values”…